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Innovation is the Lifeblood of Any Company

January 26, 2018

Innovation is the lifeblood of any company. 


This is a top of mind subject for many, especially now at the beginning of a new year. How do we answer the ever popular question: what's next for our brand or for our company?


Finding the right idea - or ideas - is not an easy task and requires probity and commitment. No matter the approach - from internal ideation sessions to hiring an innovation agency - new products and services should fulfill a need. Identify the needs of your target segments and the product service will follow!


Some innovations, like those shown below, zigged when they should have zagged. It is interesting to speculate why these products did not achieve traction:


Consider partnering with ExecuteNow on your innovation programs. Our innovation expertise spans ideation and validation. Our Innovation Lab and Innovation Starter Kit are cutting edge proprietary tools which will help you develop exciting new break-thru products.


ExecuteNow is a full-service research and brand strategy company that provides marketing insights to every project we touch. 



DOUG FRIEDMAN                            ANNE DANIELS  

(925) 359-6991                                    (925) 283-6488

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