Sports Nutrition in Brazil

A leading sports nutrition manufacturer contacted ExecuteNow to expand their

global presence. This seemingly brief directive led to an extensive consumer

focused plan to ultimately identify the optimal ROI.


The first step was to identify the country/market that offered the greatest

category growth. Using secondary data sources, category size and growth

potential was measured across 15 countries.


Brazil was ultimately selected as the market of focus because the sports nutrition

represented an emerging category with great growth potential. The current

landscape in that country is fragmented and localized indicating a receptivity to

switching behavior. ExecuteNow personnel observed this locally, as we visited

Brazil to understand current dynamics.


A mix of different methodologies were utilized to optimize positioning and

facilitate a successful launch. Included in these techniques were anticipated sales

volumetrics, providing our client with a “floor” on sales.


0 views