Our client purchased an international brand of peanut butter. While the client understood the domestic market, the brand’s international footprint was far less clear.
ExecuteNow, through a series of research and branding work, was able to capture the essence of the brand across fourteen countries, providing our client with the tools to speak with a single voice.
Speaking with a “single voice” does not necessarily mean the same message used across different markets/ countries. Instead, a single voice refers to grasping a brand’s core DNA and speaking to a brand’s central genome. Local and national campaigns are ideally developed that communicate directly with the populace. However, the brand’s DNA is clearly conveyed regardless of country or region.