Communication
What should your brand/products be communicating?
The right messages – on pack, in advertising or in collateral materials – can accelerate sales. By delivering benefits sought by customers, your brand will be more relevant and ultimately loyalty will build. Our approaches to brand communication will identify the hot buttons and talking points, highlighting your products’ or services’ key selling points and differentiation.
We can help you establish crisp, succinct communication to your target audience, delineating the primary messages from the ancillary talking points.
Differentiate
Address Needs
Drive Loyalty
Be Relevant
ExecuteNow Global utilizes an extensive array of research techniques to ensure communication strategies deliver! From developing key aspects of the communication strategy to ensuring the points are communicated in a new product development process, advertising or on packaging, ExecuteNow Global will employ the most appropriate research techniques.
New product development process
Advertising research
Packaging research
Brand positioning
Concept testing
Consumer segmentation
Simulated shopping experience
Eye-tracking
Package optimization
Advanced analytics